Sunday, February 24, 2008

There Goes The Idea Of Encouraging Savings

Piggy banks are given the chop as bank tries to attract young Muslims

Knorbert the piglet has been dropped as the mascot of Fortis Bank after it decided to stop giving piggy banks to children for fear of offending Muslims.

Pigs are considered an unclean animal by Muslims and Jews, and Knorbert was culled after seven years as the Fortis mascot. A spokesman told the Dutch media that “Knorbert does not meet the requirements that the multicultural society imposes on us”. The bank added that there had been “a number of reactions to the pig” and that a new gift and character were being developed that would be “fun for children of any persuasion”. Children who had received a Knorbert piggy bank for opening a EuroKids account will be given a junior encyclopaedia instead.

From The TimesOnline

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